Terms of use
Updated 8 November 2026
Who we are
Ella is a shared baby journal made by Muchita AI. These terms apply to the Ella apps for Android and Wear OS, the iPhone app when it is released, the web companion at ella.muchita.ai and this website. By starting or joining a journal you agree to them.
Who Ella is for
Ella is for adults: parents and anyone who looks after the baby. Children do not open accounts.
Your journal
What you record is yours. You let us store and process it only to run Ella for you and your family, as the privacy policy describes. Entries are visible to everyone you invite to the journal, so invite only people you trust, and share only content you have permission to share.
Ella itself
Muchita AI controls rights in Ella's original content, design and software where applicable. Third-party materials, including the WHO reference data, remain subject to their own licences. Nothing in these terms limits rights granted by those licences or by law. You may share and download guides using the options provided. Your journal entries remain yours.
Sharing rules
Be respectful to each other. Do not share illegal content, content showing sexual exploitation or abuse, or threats and harassment, and do not share other people's private information without permission. You can report content from inside the app. We may remove content, or suspend an account, that breaks these rules or the law.
Our app and newborn care guides are not medical advice
Ella helps you record baby-care events and explore published reference information. Its charts, calculations and summaries do not establish a diagnosis or an individual feeding or treatment plan.
Our newborn care guides and reference tools are general information based on published guidance from public health bodies and professional organizations, such as the AAP, NHS, NICE, WHO and CDC. They are not medical advice, a diagnosis or a substitute for a doctor, midwife or nurse who knows your baby. Guidance differs between countries and changes over time, so follow your own health service. We are not affiliated with or endorsed by the AAP, NHS, NICE, WHO or CDC; we cite their public guidance.
These guides explain official guidance; they cannot examine your baby. If you are worried, call your doctor, midwife or health line, whatever the page says. In an emergency, call your local emergency number. If your baby stops breathing, turns blue, grey or blotchy, is floppy or cannot be woken, call your local emergency number now (for example 911 in the US, Canada, Mexico and the Philippines, 999 in the UK and Bangladesh, 112 or 999 in Ireland, 112 or 108 for an ambulance in India, 1122 or 115 in Pakistan, 112 in Europe, Türkiye and Nigeria and from mobiles in South Africa, 112 or 119 in Indonesia, 115 in Vietnam, 192 in Brazil, 000 in Australia, 111 in New Zealand, 995 in Singapore, 101 in Israel; elsewhere, your local ambulance number). Put the phone on speaker: the call handler can talk you through baby CPR.
We work to keep the guides accurate and up to date, and we may change them at any time. If you spot an error, please tell us at privacy@muchita.ai so we can correct it. Nothing in these terms limits liability that cannot be limited by law, including for death or personal injury caused by negligence.
Price
Ella is free to start and has no ads. Some features may become paid in the future. We will always show the price before you pay anything, and we will never charge for access to entries you already recorded, for exporting them or for deleting your data. People who joined the Android early access, and the partner they nominated, keep full access for life.
Availability
We work to keep Ella running and your journal safe, but we provide it as it is and cannot promise it will always be available or free of errors. To the extent the law allows, Muchita AI is not liable for indirect losses from using Ella. These terms do not limit any rights you have under the consumer protection law where you live.
Where Ella is offered
The Ella apps and the web companion are not offered in the European Union, the European Economic Area, the United Kingdom or Switzerland. Our free newborn care guides stay readable everywhere. The privacy policy explains what this means for existing accounts there.
Ending and deleting
You can stop using Ella at any time and delete your account and data from the app's settings. A journal owner can delete the whole journal.
Changes
When these terms change, we update this page and its date. We tell you in the app about changes that matter to how you use Ella.